The consumption upgrade has brought a new round of competition pattern in all walks of life, and the home textile industry has also ushered in new challenges in the development of new retail. The market size of China's home textile industry was 215.548 billion yuan in 2018 and is expected to reach 289.755 billion yuan in 2022. How to "get the moon first" in the red Sea of home textile market is bound to become a new proposition for each family. The emergence of "Internet +" undoubtedly provides a new channel for the development of home textile industry.

Based on big data technology, "Internet + Home Textile" mode is building a digital platform for direct communication between home textile enterprises and consumers. From marketing to sales, from sales to management, from management to operation, it effectively connects manufacturers, dealers and consumers. Home textile industry leader - Lolai home textile, is also writing "digital home textile new era".

The market comes from the demand, the current demand of the home textile industry is mainly concentrated in the new house, wedding, daily replacement. With the acceleration of urbanization in China, the size of the crowd to move to new houses has been expanding in recent years; Secondly, the marriage drove the prosperity of the wedding home textile products market; There is also the proportion of the middle class climbing, the consumption upgrade makes the home textile industry in a good upward trend.

Internet e-commerce economy is a double-edged sword, opportunities and challenges coexist! Under the popularity of mobile Internet, online marketing prowess, home textile enterprises have blessing, although luo lai textile in traditional off-line marketing has a strong ability of marketing, sales also are among the best, but a lot of new brands also east wind, take "electric business channels" that express will continue to come into the market continually squeezed profit space, so the threat of future war, Internet online layout will also be the focus of the group's development. Lolai Home Textile is a modern enterprise group focusing on the main industry of home textile, the products include bedding, home textile, carpet supplies, curtain supplies, kitchen series, towel series, kitchen textile and other 8 categories of more than 2000 varieties of product group. Ms. Zhang, the project holder, stated that her goal is to build Luo Lai Mall into the largest and most professional online media in China, and grow and mature together with China's national brand art industry. In order to revitalize the national brand, Ms. Zhang and Ningbo Yunyue co-create, as one of the builders and operators of the Internet sharing ecology, Yunyue Sharing Ecology provides technical services for partners, entrepreneurs and business associations in various industries by combining cloud computing (PAAS platform), blockchain and sharing technology, and provides services based on the five fold (technology sharing, content sharing, commodity sharing and business value sharing).