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All enterprises, regardless of Chinese or foreign capital, must abide by Chinese laws as long as they operate in China. Enterprises should win in products and services. In recent years, consumers have ceased to be superstitious about foreign brands. Chinese companies should seize the opportunity to strengthen research and development, optimize operations, and use the upright national trend to compete fairly with foreign brands to see who is more popular.

   The main filling is ordinary duck down, but it costs tens of thousands of yuan a piece at every turn. Is the Canadian goose down jacket sold for warmth or IQ tax? According to reports, Xiji (Shanghai) Trading Co., Ltd., the actual operator of the “Canada Goose Official Flagship Store”, was fined 450,000 yuan by the Shanghai Huangpu District Market Supervision and Administration Department for false advertising.

   Canada Goose takes the high-end route, declaring that "all down mixed materials contain Hutterite down, which is the finest and warmest Canadian down." Although most consumers don't understand what "Hutterite" means, and don't know whether it is "the warmest", but it must be admitted that this English word adds a "unclear" style to the brand. In 2020, the Canada Goose Tmall flagship store has 181 million hits and sales of 167 million yuan. It is believed that many people have been planted by advertisements.

   However, after the supervisors asked the experts, they learned that the quality of down is related to the maturity of the birds, and has nothing to do with the place of production and the climate, when the bird species are the same. There is no factual basis for emphasizing the origin of "Hutterite" to demonstrate the warmth of down.

Supervisors checked the overseas official website of the Canadian Down and Down Association and found that there is a down with a fluffy 1000, which is the highest quality down in Canada since the test; they also checked the overseas official website of the Canadian goose down supplier and confirmed that it is aware of the existence of a 1000 fluffy down. Down, and the maximum fluffiness of down purchased from Canada Goose is only 800.

   was slapped in the face by the partner's official website in his hometown, which is embarrassing. Supervisors also found that even if the so-called Hutterite down is very warm, among the 190 down garments sold by Canada Goose, the goose down jackets with a fluffy degree of 800 account for only 9.5%, and the ordinary down jackets with a fluffy degree of 625 are close to 70%. Based on this, the supervisory authority determined that the slogan of the company was partial and comprehensive and did not conform to the facts.

   It can be seen that the rhetoric that the company uses professional knowledge to weave is very concealed. Being able to expose its lies shows that the law enforcement capabilities and internationalization level of my country's market supervision departments have been significantly improved. Supervisors have not been stumped by the full screen of professional English and searched for the truth on multiple overseas websites to catch the lying Canadian goose across the Pacific Ocean (3.490, 0.04, 1.16%).

   my country is striving to create a market-oriented, legalized, and internationalized business environment. This is not only a requirement for the regulatory authorities, but also a test for all market players. As the business environment is in line with the world, the level of supervision is advanced internationally, and considering the rapid growth of Chinese consumers, the methods used by genuine and fake foreign brands have not been effective.

   Previously, many domestic brands had "turned over" because their names and product introductions insisted on "experiencing foreign style". Some real foreign brands are also suspected of "dual labeling" and lowered their standards in the Chinese market. For example, Menglong ice cream was reported by netizens to use milk abroad, but low-priced non-dairy fats were used in my country. As for those brands that are nothing more than supermarket products abroad, but pretend to be high-end brands in China, they have been spotted one by one. Consumers have come to understand that foreign brands do not necessarily represent high quality, and they may also be counted as one by one due to information asymmetry.

  The Canadian Goose may not have studied China's advertising law seriously, and it has also overlooked the changes in the Chinese market. It was originally filed because it used the "superior" term that is prohibited by the Advertising Law. Using false advertisements to deceive and mislead consumers is the main reason why it was fined this time. At the same time, the supervisory authority also urged it to correct the illegal behavior of using standard clauses to exclude the legitimate rights of consumers. It is hoped that all enterprises, regardless of Chinese or foreign capital, should take this as a warning, and as long as they operate in China, they must abide by Chinese laws.

   Foreign moons are not rounder, and foreign down jackets are not warmer. Whether it is to give yourself a foreign name, change to a foreign place of production, or engage in a premium on foreign brands or even false propaganda, it is not the right way. Enterprises should win in products and services. In recent years, consumers have ceased to be superstitious about foreign brands, and Chinese brands are on the rise. There is a great momentum for me to use domestic products and I am glorious. Chinese companies should seize the opportunity to strengthen research and development, optimize operations, and use the upright national trend to compete fairly with foreign brands.


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