Since 2021, Yuancai welcomed vigorous development, won the market universal concern, with diversity, independent identity, social friend, and economic system and other elements to further develop opportunities for clothing companies.

Brand perspective, NIKE has long been paying for digital investment. In 2021, it registered virtual goods trademark rights. Public recruitment of virtual material designers, and acquired RTFKT in Virtual Shoes NFT Development Corporation, and settled in Roblox to launch virtual world "nikeland"; Issue NFT Series Virtual Clothing Products and purchase virtual land into the Sandbox Yuan Cosmo platform. Other brands such as Under Armour, Paris family, Gucci, etc. also accelerate the layout of the Universe by issuing NFT, Roblox Virtual Experience Hall.

For the domestic market, the head sports brand + excellent IP asset brand is expected to grasp the opportunity of the Yuanyuan. The domestic brand has previously opened the dollar universe-related exploration. For example, Li Ning launched a virtual concept shop and virtual fashion in June 2020, and then launched a virtual idol "Xing Pan" and Mr. Li Ning.

Li Ning launched the virtual idol "Star"

From a certain point of view, the head sports brand + high quality IP asset brand is expected to grasp the charter of the Yuancai development: On the one hand, the domestic head sports brand has strong brand power, and the virtual products are sold through the joint game, enter the Yuancai platform, etc. The means can further enhance the brand digital footprint, and open up the application scenario of brand virtual shoes in the Yuancosian; on the other hand, it is expected to have an IP in the metacular clothing. Early development of the Yuan Universe.

The head brand is combed as follows:

1. Hainned to dance with QQ dazzle dance, the main brand of the main brand, and "China Li Ning", "Li Ning 1990", the first-class brand of sports shoes! Li Ning

2, its own brand, "FILA", "Di Sangte" sports shoes ,,,,,,,,,,,,,,,, Be

3, the high quality IP asset "Teenieweenie" bears have carried out commercial authorized casual apparel brand companies - Kantuan Group.

Traditional fashion week exploration Yuan universe

2022 autumn and winter New York is installed in the last month. Independent brand Rodarte organized a gift into a Yuancosian show through Yahoo holographic projection technology: Rodarte will be a multi-set of ballet suit sketches for movie "Black Swan", through Yahoo's projection technology to animation. This work is unveiled on February 15th in New York Fashion Zhou Spring Studios, and has conducted four consecutive days.

Participate in this project, there is another brand MAisie Wilen.

On February 16th, Maisie Wilen2022 autumn and winter release show, with Yahoo, through holographic projection technology, bring AR view experience for the audience and global smartphone users. This is also the first time Maisie Wile tried to holographize.

In September 202, the American designer brand Rebecca Minkoff was technically cooperated with Yahoo's Ryot Lab, which released its first NFT series on the 2022 spring and summer New York Fashion Week. At that time, this NFT project was released for the designer's digital version of the autumn and winter series, the audience and the remote fans can experience the product by immersing online, holographic projections and AR.

In this season, Yahoo has expanded this technology. Just like Maisie Wilen uses Yahoo's multi-sensitive capture system, the model in the fashion show is the image in "Monster High", and further blurred the realistic and fantasy boundaries in the eyes of the audience through a series of high visual effects. .

Brand Creative Director Maisie Schloss said in a late scene: "Fantasy is no longer limited to the real world, we have a new world."

In EveryRealm's Schwartz, the purpose of virtual demonstration is not an incident in the real world, but a supplement to the real world, allowing artists and designers to have an opportunity to try without real world restrictions. Through virtue and digital technology, fashion rendering is no longer in the traditional fashion week. For the industry, the construction of the "Yuancos" undoubtedly requires a lot of manpower, material resources and financial resources, as well as the establishment of relevant laws and regulations, can catch up with the industry's Dongfeng is good, but first need to analyze and judge itself, Then make a judgment and do not blindly.