Poor logistics, foreign trade orders plummeted

Under the epidemic, domestic textile and garment enterprises are suffering, and foreign trade export enterprises are also in trouble. "The most worrying thing happened. I just answered the phone, and another export order was cancelled. The estimated loss is 1 million yuan." After saying this, Wang Ping, general manager of Wuxi Lumeng Clothing Co., Ltd., had tears in the corners of his eyes. She introduced that Lumeng Clothing is mainly engaged in the processing of knitted clothing. Since March, due to epidemic prevention and control, logistics transportation and supply chain and express delivery industry has been suspended or restricted, three orders of Lumeng Clothing have been cancelled. For orders that are successfully signed, raw and auxiliary materials cannot come in, and finished garments cannot go out, and even affect the supply chain and franchisee relations, laying hidden dangers for subsequent operations.

Wang Ping said that in order to repair customer relations in a timely manner and restore the reputation of Lumeng Clothing, they have changed some foreign trade orders to sea transportation to air transportation. Although transportation costs have risen sharply, which has seriously squeezed profit margins, they can only get rid of the front teeth. pharynx. She calculated the account. Taking the goods shipped to Vietnam as an example, a 20-foot container loaded with 11 tons of goods costs about 10,000 yuan by sea, but the air freight price is about 165,000 yuan, and the guaranteed cost of freight has increased by nearly 160,000 yuan. times.

Not only in Wuxi, but also Lianyungang Meilishi Clothing Co., Ltd. is also complaining because of poor logistics and reduced orders. Tao Shiping, general manager of Meili Shi Clothing, who has been suspended for more than 20 consecutive days, said that due to the impact of the epidemic, foreign trade orders decreased, the company's employee attendance rate was insufficient, and the company's production rhythm was disrupted. The loss in the first quarter was at least about 1 million yuan. Profit of at least 1 million yuan.

When analyzing the reasons for the decrease in foreign trade orders, Tao Shiping, who has been engaged in foreign trade for many years, said: "Half of our products are exported overseas, and fluctuations in the international market have a great impact on us." The trend of foreign transfer, after the global epidemic broke out, due to the earliest resumption of work and production in domestic factories, while many countries were still in a severe epidemic situation, textile and apparel export orders have returned, but this year, many Southeast Asian countries have recovered production capacity, not Less orders went back.

Coping with market changes with innovation

Despite the pressure and the unprecedented crisis, many Jiangsu textile enterprises did not lie down, but showed a strong "desire to survive". The textile and apparel market is huge, and it also provides countless possibilities for enterprises. Almost all enterprises are responding to the great changes in the market through innovation. In Lu Mei's view, "opportunities and challenges coexist, and every crisis is an opportunity to change the market structure."

Nanjing Tao Yumei Clothing Company is one of the representative enterprises. According to Yang Taoran, before the outbreak, 90% of the sales of its products came from offline stores. At present, in order to change the status quo, enterprises have expanded online sales channels and opened a micro-mall and live broadcast platform. At the same time, Tao Yumei Clothing is also trying to change its business mode and gradually transform to light assets. It will cooperate with qualified processing enterprises that meet the production needs of enterprises and entrust them to process the production of non-core products. In response to market demand, the company will focus on the development of new Chinese-style clothing and integrate traditional manual skills that cannot be replaced by machinery.

In the past three years when the epidemic has recurred, Wuxi Lumeng Garment Co., Ltd., which is engaged in foreign trade OEM processing, has increasingly believed that seeking benefits from its own brands is the kingly way for enterprise development in the future. Only when enterprises develop their own brands can they no longer be restricted by the international market. Moreover, Jiangsu has a complete textile industry chain, as well as regional industrial clusters with obvious professional characteristics and significant agglomeration effects. These innate conditions will promote the transformation and upgrading of enterprises.

Experts in the industry expressed support for the transformation actions of many enterprises, but also gave relevant suggestions. They believed that Jiangsu textile and garment industry should bid farewell to the current state and need to develop together in a group to achieve industrial clusters and the entire industrial chain. , focus on intensive. They took the Shuyang Economic and Technological Development Zone as an example. There are not only intelligent textile equipment manufacturing enterprises but also textile manufacturing enterprises in the park. At present, a green supply chain has been constructed, and enterprises do not need to go out of the park for procurement. At present, the local area is promoting the transformation of the regional textile industry to a high value-added home textile industry through big data, Internet of Things and intelligent management.