"To strengthen brand awareness, pay attention to improve product quality, improve product added value. On the first day of the 2022 New Year, the Qianjiang City, Hubei Province, held a special product display fair and textile and clothing, food home special event, Qianjiang Municipal Party Secretary When you participate in the tour, you will see the company, I hope they will be a strong Qianjiang special industry brand to enhance the reputation and reputation of the Qianjiang city.

Government is settled, and the company is singing, the masses are profitable. At the beginning of the New Year, 32 Qianjiang special product companies gathered, and the product exhibition will be a grand episode. The Extreme Journalist saw the second floor of the exhibition hall, and the representative of the local textile and apparel enterprises in Qianjiang also opened its exclusive booth and mainly pushed the hot products.

In the Hubei Outu Garment Co., Ltd., Qianjiang Mayor Sheng Wenjun has spent 260 yuan to buy the company's brand discount. The company mainly produces jackets, down jackets and cotton clothes, 90% of production capacity for two major brand of French Decathlon and China Pathfinder, with an annual production capacity of Qianjiang Textile and clothing.

90% of the foundry, a direct camp. With the design, production, sale of the full chain industry, how to break through, how to break through, high-quality development, is an important topic of the company to implement transformation and upgrading.

Liu Lei, deputy general manager of the company, said it will fully rely on the "Qianjiang Tailor" labor brand advantage, shaping the image of corporate brand, enhance product quality, and improve product add-on.

At the Haoyu Garment Co., Ltd. exhibition area, all kinds of new down jackets are dazzling, and the citizens who come to the exhibition are endless. The company is a local textile and apparel leader, relying on strong fabric research and development capabilities, clothing design capabilities and clothing production capacity, forming an annual output of 5 million pieces (set), but the distribution order occupies 85% of the company.

In recent years, the company has rely on intelligent manufacturing, forming quality standards for clothing production. While stabilizing the distribution order, the company actively transforms and upgraded, and has expanded production business in Guangzhou, Hangzhou, Suzhou and Wuhan, and strongly planted its own brand and enhance product added value. At the same time, the company fused "online" and "offline" sales, explores a new path for transformation and upgrading.

"The clothing industry is the traditional advantage industry and important people's livelihood industry in Qianjiang. There are more than 300 garment enterprises in Qianjiang, more than 20,000 people." Liu Kesen, Secretary-General of the Qianjiang Textile and Apparel Industry Association, introduced it to the ultimate journalist, In 2021, the total output value of the enterprise in the city's clothing regulations was 12 billion yuan. The exhibited textile and garment enterprises, on-site exhibited multi-product costumes such as down jackets, children's wear, outdoor clothing, with the biggest benefits to make the public, the purpose is to fully promote the subnachet of Qianjiang River.

In the 1990s, more than 1 million "Qianjiang Tailor" went to Guangdong, Zhejiang and other local workers, wisdom and sweat, became the Qianjiang "Phoenix". In recent years, the Qianjiang rushed to grab the historical opportunities of the development of the textile and apparel industry, focusing on industrial transformation and upgrading, optimizing the adjustment of industrial structure, attracting clothing enterprises, workers return, polishing "Qianjiang Tailor" labor brands, became a well-known brand at home and abroad Processing manufacturing base. At present, the annual production capacity of clothing processing brand in Qianjiang City reached 76 million (set), which basically covers well-known brands at home and abroad.

In order to further promote the transformation and upgrading of Qianjiang Textile and apparel industries and high-quality development, Qianjiang high standards, high-quality planning parks, planning and construction, "a head department, one core three base" apparel industry development blueprint, and introduced "on supporting clothing industry development Twelve "" Let the textile and apparel industry have a strong power. Liu Kesen said that the Qianjiang City will further polish the textile and apparel brand, let the textile and apparel industry break through.